![]() ![]() You in?”Īt the time, Brady spoke glowingly about FTX and Bankman-Fried, according to MarketWatch. The commercial then shows Brady calling various people to let them know, “I’m getting into crypto. It starts off with the ex-couple at home in their stylish kitchen, alluding to his reluctance to retire from playing football-an issue that reportedly contributed to their recent divorce. One, like the Curry commercial, also doesn’t age well in light of recent events. The exes also starred in several TV commercials for FTX. “I have everything I need to buy, sell and trade crypto safely.”įor his part, Brady served as an ambassador for the company, while Bündchen specifically held a post as “FTX’s Environmental & Social Initiatives Advisor,” MarketWatch said. “No I’m not an expert and I don’t need to be,” Curry said, holding up his phone showing the FTX app. It ends with the NBA champion assuring his fans and others that they don’t need to know that much about cryptocurrency to make money investing-if they use FTX. Curry was made a global ambassador for FTX the Golden State Warriors star’s commercial humorously plays up the idea that he’s no “expert” in cryptocurrency, the concept of which remains elusive to many consumers. They, Larry David and Naomi Osaka also were paid to endorse FTX and appeared in much-ridiculed spots endorsing the company, The Ankler added. None of the three responded to MarketWatch’s request for comment. It’s not clear how much any of them received, but FTX raised capital at a $32 billion valuation after their deals with the company were announced, MarketWatch said. Each were given equity stakes in FTX, MarketWatch reported. ![]() It remains to be seen how much Curry, Brady and Bündchen will figure into the book-and potential movie adaptation. It’s expected to cover Bankman-Fried’s childhood and the creation of his crypto empire that made him “one of the richest people in the world,” The Ankler said. The Ankler said it had obtained an email from CAA agent Matthew Snyder, which reveals that the book hasn’t been written yet. ![]() According to The Ankler, the author has been traveling with and interviewing Bankman-Fried for the past six months and will make the collapse of his cryptocurrency exchange the centerpiece of his next book. To some extent, those ties include Lewis, the acclaimed financial journalist and best-selling author of “Moneyball” and “The Big Short,” both of which were made into Academy Award-nominated and -winning films. “The public can fall prey to their promotions, their marketing and the like.”īankman-Fried, a Bay Area native and the son of Stanford professors, himself lost his entire $16 billion fortune, but he’s not the only high-profile investor who may be out of a lot of money, given that he and his company had substantial ties to the entertainment and sports industries, The Ankler reported. “There’s celebrity CEOs in this space as well as celebrity crypto entrepreneurs,” SEC chairman Gary Gensler said on CNBC last week, prior to FTX’s bankruptcy announcement Friday and Bankman-Fried’s resignation. FTX’s celebrity “brand ambassadors” could also face questions about their role in promoting such a risky investment. ![]()
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